Lakeland Laboratories launches new website!

17 Dec 2021

Our Lakeland Laboratories team is pleased to welcome you to our new website!

Our Lakeland Laboratories team is pleased to welcome you to our new website!

As we approach our 60^th anniversary in 2023, we wanted to communicate more clearly the brand at the heart of Lakeland Laboratories and the features of our service which set us apart in the speciality chemicals and surfactants industry.

The new site incorporates a refreshed look for Lakeland, adopting a clean brand logo but retaining the ‘Lakeland orange’ synonymous with our business for so long.

Driving industries worldwide through reliable science

We’ve defined our brand message, communicating the global reach of our business which delivers quality products relied upon by industries and consumers worldwide. From automotive cleaning to improving crop yields, Lakeland’s products form a critical part of so many supply chains across a huge range of industry sectors.

With scientific expertise leading the business, we’re proud to drive industry through reliable science.

How Lakeland Laboratories makes a difference for global businesses

For almost 60 years, Lakeland has served international clients with tailored chemical products across our amphoteric, phosphate ester, wax emulsion and speciality product ranges.

Our new website features examples of our work, focusing on the outcomes achieved for clients and end users both in the UK and abroad. We’ll continue to add to this section of the website, communicating how our team’s work makes a difference in so many applications.

Lakeland Laboratories’ Managing Director Paul McCormack comments on the project:

“Lakeland is a business with a rich history, continually evolving our product ranges and working closely with our clients to develop bespoke chemicals that solve specific problems for almost 60 years.

Reliable and consistent chemistry is at the heart of our brand and the new website communicates this clearly, with plenty of examples of the practical applications of our work to show how what we do plays an important role in anything from food supply to industrial metal working.

We’re excited to launch the new brand messaging and website as we look to the future, and we’ll continue to develop the site to really put our work in the spotlight!”

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We worked with CRE8: Your Marketing Goodguys throughout our website redevelopment, including marketing consultancy to define our brand messages followed by website design, copywriting, build, test and launch.